For the closing yr, FlyQuest has been on a project. Despite the fact that the group competes within the League of Legends Championship Sequence, it has often change into as identified for its socially aware efforts as its in-game performances. The group introduced projects targeted on planting bushes, donating to a coral reef basis, and making improvements to psychological well being. However for FlyQuest CEO Tricia Sugita, the method was once at all times just a little incomplete. “Whilst we had been doing the ones movements, part of it at all times felt lacking,” she tells The Verge. “As a result of what was once lagging in the back of was once our design.”
As of late, FlyQuest is revealing a brand-new emblem supposed to invoke its focal point on the whole thing inexperienced. It’s a somewhat easy design: a simple “Q” with a leaf within the heart. Regardless of this simplicity, the rebranding has been within the works for somewhat some time. Sugita says the group began excited about it towards the tip of 2019 after which spent maximum of 2020 and early 2021 smoothing issues out. The group partnered with fashion designer Clara Nguyen to create the emblem.
Probably the most primary objectives was once to create a way of permanence. Whilst FlyQuest’s general symbol won a inexperienced makeover closing yr, Sugita sought after to be sure that it was once transparent that wasn’t only a whim. “Now it’s reliable. Now that is what you’ll be expecting from FlyQuest without end,” she says. It’s one thing that has helped the group differentiate itself in an increasingly more crowded box, the place maximum esports groups heart their symbol on pageant or taste. “It was once already a large step as an esports group to mention that that is our corporate imaginative and prescient,” Sugita explains. “That’s so uncommon by itself.”
FlyQuest’s previous emblem featured a large number of instantly strains and tough edges, which is one thing the group sought after to escape from. The colour palette has additionally been simplified from inexperienced and gold to a number one inexperienced. “I sought after one thing that was once extra rounded and delicate,” Sugita says. “It feels welcoming, inviting, healthy, all of the ones issues it brings you. [The old logo] did have boldness that I liked, but it surely was once simply too sharp and edgy. If you happen to get the ones shapes proper, it turns into inclusive, and that’s in point of fact what I’m looking to opt for.”
Regardless of the lengthy procedure, Sugita says the redesign went somewhat easily. After spending a while finding out about FlyQuest and the group’s imaginative and prescient, Nguyen firstly designed six other choices, all of which incorporated a large Q with both a solar or leaf featured prominently. From there, it was once narrowed down to 2 choices, which incorporated the general design. Sugita believes that the method was once so simple since the group knew what they sought after and frolicked to obviously articulate that to Nguyen. “I felt like she may perceive the guts and soul and aim in the back of it,” Sugita explains.
Regularly, all these large redesigns — whether or not it’s in esports, conventional sports activities, or somewhere else — come as a surprise to lovers, who don’t like to peer their favourite group exchange. However FlyQuest’s rebranding has been a lot more slow than maximum. The brand new emblem isn’t popping out of nowhere; it’s following what may virtually be described as a soft-launch duration, which additionally incorporated some distinctive jersey designs, that includes the whole thing from jellyfish to honeycomb patterns. After a yr like that, a inexperienced leaf emblem suits proper in. “Who else makes use of plants, and bees, and adorable turtles?” asks Sugita. “We do.”