No less than 5 of Tesla’s competition purchased advert time right through Saturday Evening Reside hosted via Elon Musk, the usage of the billionaire’s look to promote their very own. non-Tesla EVs.
Ads for the Audi E-tron, Ford Mustang Mach-E, Volkswagen ID 4, and Lucid Air all aired inside the first half-hour of SNL. Lucid Motors, an organization based via Peter Rawlinson, the previous head engineer of the Tesla Style S who incessantly clashes with Musk, teased its industrial previous within the week. It was once its debut industrial for the Lucid Air, a claimed 500-mile EV due later this 12 months.
In his opening monologue, Musk famous he’s the fellow who made electrical automobiles common. The ads had been supposed to remind the target market that Tesla isn’t the one identify within the recreation anymore.
It wasn’t simply EV corporations both. In step with Adweek, Sierra House, a rival of Musk’s SpaceX, bought a number of spots that may run on YouTube clips of Musk’s look on SNL. The corporate may be focused on non-SNL Musk clips at the platform.
We’ll replace this put up if extra comparable ads air.