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Epic-backed expert says Apple’s app store profit is as high as 78 percent


Knowledgeable witness for Epic Video games testified that Apple’s App Retailer had working margins above 70 p.c in fiscal years 2018 and 2019, new court docket paperwork display. Ned Barnes testified that data from Apple’s Company Monetary Making plans and Research staff display the App Retailer had a 77.8 p.c working margin in 2019, and 74.9 p.c in 2018.

The figures are just about Barnes’ calculations of the App Retailer’s income, he testified, and “additionally refute criticisms of my document proffered via positive Apple knowledgeable witnesses that it’s not imaginable to calculate reliably or usefully the working margins of the App Retailer.” Barnes additionally testified that Apple has been monitoring its App Retailer income for a number of years.

Apple has hotly contested that interpretation of the information. As Bloomberg notes, Apple’s leader compliance officer stated at a congressional listening to closing month that “we don’t have a separate benefit and loss commentary for the App Retailer,” and that Prepare dinner has made identical statements in regards to the App Retailer and the way it’s structured.

An Apple spokesperson stated in an electronic mail to The Verge on Saturday that Barnes’ figures had been flawed: “Epic’s mavens calculations of the working margins for the App Retailer are merely flawed and we stay up for refuting them in court docket.”

The query of the way a lot benefit Apple makes from the app retailer is on the heart of the continued court docket case between Apple and Epic Video games. Epic argues that the App Retailer supplies no actual provider, however merely serves as some way for Apple to extract cash from builders. Epic is suing Apple for antitrust violations on the ones grounds, after launching an unauthorized in-app bills device for Fortnite previous this yr. However Apple insists the App Retailer assessment procedure is a pivotal a part of the wider platform protection efforts round iOS.

Courtroom paperwork display Apple’s knowledgeable witness Richard Schmalensee additionally disputed Barnes/Epic’s figures. “Mr. Barnes’ estimate of the App Retailer’s working margin is unreliable as it appears to be like in isolation at one section of the iOS ecosystem in some way that artificially boosts the obvious working margin of that section,” Schmalensee stated in his written direct testimony. “When one appears to be like at Apple’s instrument and services and products ecosystem as an entire, the working margin falls to an unremarkable degree.”

Schmalensee additional testified that “it is not sensible” to check out to measure the App Retailer’s profitability in isolation because it’s a part of the iOS platform and is determined by all of Apple’s highbrow belongings. “As most sensible Apple executives will testify, Apple does no longer calculate P&Ls via services and products as a result of they view it as an unproductive workout,” in keeping with Schmalensee.

Courtroom complaints for the trial are because of start on Monday.

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