Asus talks compact challenges and future small phones

Asus Zenfone 8 rear against tree

Credit score: Eric Zeman / Android Authority

Asus has introduced the Zenfone 8 sequence, that includes the extra standard Zenfone 8 and the turn camera-toting Zenfone 8 Turn. The 2 telephones are starkly other propositions, however the Zenfone 8, particularly, represents a departure from the sequence’ extra eccentric designs.

The Taiwanese corporate made the verdict to provide a extra compact tool within the Zenfone 8, that includes a 6-inch display screen and a 148mm tall design in comparison to a lot larger flagships within the business. We’ve noticed extra pocket-friendly units just like the iPhone 12 Mini reportedly lag in the back of their better stablemates on the subject of gross sales, so what caused Asus’ shift in technique? Director Chih-Hao Kung elaborated at the resolution to a gaggle of newshounds at a Zenfone 8 sequence briefing.

Our verdict: Asus Zenfone 8 evaluation | Asus Zenfone 8 Turn impressions

Why pass compact within the first position?

Kung said that compact flagships aren’t the most well liked class round. Nonetheless, he defined that they’re now not aiming in particular to make one thing similar to a Samsung Galaxy flagship, Xiaomi Mi sequence telephone, or Huawei P sequence tool:

The ones are nice telephones. There are numerous choices if you wish to have a flagship telephone that’s very massive, has 3, 4, possibly 5 cameras, and prices €1,000. So for us, we’re additionally about providing choices that aren’t essentially available in the market anymore. As a result of we do consider that there’s a want or a want for one thing just like the Zenfone 8.


After all, a smaller tool comes with a couple of compromises, and wi-fi charging is certainly one characteristic now not to be had at the Zenfone 8 (nor the 8 Turn). The Asus consultant defined the corporate’s pondering in the back of the verdict for the smaller tool.

“After we’re [planning] smartphone design, there’s all the time this steadiness between possible choices. And for us, we nonetheless haven’t made up our minds to principally sacrifice battery capability to do wi-fi charging,” Kung defined, including that they might make the telephone thicker however had different makes use of in thoughts if that’s the case. “If we wish to make the tool thicker, let’s say by means of 1mm, we will be able to use that area so as to add extra battery.”

Asus Zenfone 8 standing on tracks

Credit score: Eric Zeman / Android Authority

Kung said that wi-fi charging is handy, however “a large battery is really useful all the time [sic], now not simply whilst you’re charging.” In pronouncing so, he refused to rule out wi-fi charging coming to long run Asus smartphones.

The Zenfone 8 additionally lacks the 3rd rear digicam noticed at the Zenfone 8 Turn (a telephoto digicam). Kung chalked this as much as measurement issues as neatly:

We will be able to installed 3 cameras, we will be able to installed 4. However that suggests possibly cutting down the batteries by means of fairly a little, or possibly now not use the (Snapdragon) 888, possibly the usage of a 6-series CPU (sic).

Will the actual Zenfone flagship please get up?

Regardless of the smaller battery and loss of a telephoto digicam, the Zenfone 8 in truth has numerous options lacking from the Turn. Those options come with a 120Hz refresh charge, OIS at the major digicam, an IP68 ranking, a three.5mm port, a 16GB RAM model, and Gorilla Glass Victus. The telephone could also be less expensive; €599 (~$728) in comparison to the Turn’s €799 (~$971) price ticket.

It seems that Asus perspectives the compact tool as its major flagship fairly than the Zenfone 8 Turn:

We’re used to seeing better units as being the easier units on the subject of specs. Like better should imply dearer, and higher in each and every means. That’s now not in particular so with the Zenfone 8 sequence. So Zenfone 8 is our flagship tool of 2021 for Zenfone.

Asus’s tool will have to obviously be for your radar (along telephones just like the Pixel 5 and Galaxy S21) if you wish to have a pocket-friendly flagship telephone. However is that this only a one-time deal or the beginning of a compact sequence? Kung says a once-off pocket-friendly telephone is “now not the plan” based on a query from Android Authority.

“I might say it’s now not a one-off, so it’s now not in particular only a one [time] factor,” he elaborated.

Kung additionally showed that they be expecting to promote extra Zenfone 8s than Zenfone 8 Flips, which isn’t a wonder given the fee distinction between the 2. However he famous that Asus will probably be “going wider” with the Zenfone 8 on the subject of marketplace availability too.

Sadly, Kung had no remark when requested whether or not Asus would unlock a Zenfone 8 Professional down the road.

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