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Apple exec Eddy Cue wanted to bring iMessage to Android in 2013


Eddy Cue driven to convey iMessage to Android as early as 2013, in line with a brand new deposition made public as a part of the Epic case. These days Apple’s senior VP of device and products and services, Cue sought after to dedicate a complete staff to iMessage enhance on Android, best to be overruled by means of different executives.

The road of wondering is prone to play a vital position in Epic’s antitrust lawsuit, which argues that iOS app retailer exclusivity represents an unlawful use of marketplace energy. Epic has made transparent in earlier filings that it plans to make iMessage exclusivity a part of that argument, mentioning a 2016 e mail from Phil Schiller that argues iMessage enlargement “will harm us greater than assist us.”

The most recent deposition cites a selected e mail change between Cue and Craig Federighi, lately Apple’s SVP of device engineering, starting on April seventh and eighth, 2013. The change got here after information circulated that Google had tried to buy WhatsApp for $1 billion. In step with the change, Cue took the rumors as an indication that iMessage will have to enlarge to Android to cement Apple’s grasp on messaging apps.

(Observe: now we have reconstructed the e-mail in keeping with parts verified within the deposition because the underlying show off has now not but been made public. Typos had been corrected all through.)

Cue: We in point of fact wish to convey iMessage to Android. I’ve had a few folks investigating this however we will have to pass complete pace and make this an respectable venture…. Will we need to lose one of the vital apps in a cell atmosphere to Google? They have got seek, mail, unfastened video, and rising temporarily in browsers. We now have the most efficient messaging app and we will have to make it the business same old. I don’t know what tactics we will monetize it however it doesn’t price us so much to run.

Federighi: Do you could have any ideas on how we might make switching to iMessage (from WhatsApp) compelling to plenty of Android customers who don’t have a number of iOS pals? iMessage is a pleasing app/carrier, however to get customers to modify social networks we’d want greater than a touch higher app. (This is the reason Google is keen to pay $1 billion — for the community, now not for the app.)…Within the absence of a option to transform the principle messaging carrier for [the] bulk of mobile phone customers, I’m involved [that] iMessage on Android would merely serve to take away a disadvantage to iPhone households giving their youngsters Android telephones.

In other places within the deposition, Cue says, “I take into account the time of short of to do an iMessage app on Android ourselves.”

“Would there were cross-compatibility with the iOS platform in order that customers of each platforms would had been in a position to replace messages?” the questioner responds.

“That used to be for sure the dialogue and the view that I had,” Cue says.

Cue’s argument with Federighi mirrors previous confusion over FaceTime, which Steve Jobs to begin with pledged to make to be had as an open same old however in the long run limited to iOS units. iMessage availability has been a specific sore level within the contention between Android and iOS, with iMessage’s “inexperienced bubbles” attaching important social stigma to Android telephones.

8 years later, it sort of feels not likely that iMessage will ever come to Android, however some other passage within the deposition suggests Cue nonetheless isn’t solely received over by means of Federighi’s case.

“Do you consider that now not having iMessage on Android has created a disadvantage to households giving their youngsters Android telephones?” the questioner asks Cue within the deposition.

“No, in no way,” Cue replies.

The submitting is reproduced in complete underneath; the related parts start at web page 54.

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