An Apple exec wanted to bring iMessage to Android way back in 2013

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Credit score: Robert Triggs / Android Authority

  • An Apple govt driven the corporate to make iMessage to be had for Android again in 2013.
  • The manager cited the specter of Google purchasing WhatsApp as a reason why to steam forward.
  • A fellow Apple govt driven again in opposition to the proposal.

Senior Apple govt Eddie Cue up to now conceded that an Android model of iMessage may well be evolved, however fellow govt Phil Schiller claimed that “shifting iMessage to Android will harm us greater than lend a hand us.”

Now, extra paperwork were published as a part of the Apple/Epic case (h/t: The Verge), appearing that Cue was once in a position to head full-speed with the challenge with a purpose to make iMessage the “trade usual” for messaging apps.

“We truly want to carry iMessage to Android. I’ve had a few other folks investigating this however we will have to move complete pace and make this an legitimate challenge,” reads an excerpt of an April 2013 e-mail written by way of Cue and despatched to high-ranking Apple senior-vice president Craig Federighi.

Arguments for and in opposition to iMessage on Android

Cue additionally steered Apple may lose the cellular messaging recreation to Google if it didn’t increase iMessage for Android. This was once in line with experiences on the time that Google had introduced to obtain WhatsApp for $1 billion. In fact, Fb later swooped in to shop for the preferred messaging platform in a deal value $19 billion.

“Will we wish to lose probably the most vital apps in a cellular atmosphere to Google? They have got seek, mail, unfastened video, and rising temporarily in browsers. We have now the most productive messaging app and we will have to make it the trade usual. I don’t know what techniques we will monetize it nevertheless it doesn’t price us so much to run.”

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Federighi looked as if it would pour chilly water at the advice, asking Cue how iMessage may well be compelling for Android customers who don’t have many iOS-toting buddies. He added that iMessage had to be greater than a “marginally higher app” to get customers to modify from rival messaging platforms.

Federighi argued that and not using a way to make iMessage the go-to messaging app for many telephone customers “I’m involved iMessage on Android would merely serve to take away a disadvantage to iPhone households giving their youngsters Android telephones.”

Both method, it’s transparent that there was once obviously dissent inside of Apple concerning the thought of bringing iMessage to Android. Would you need to look iMessage on Android regardless that? Tell us by way of taking the ballot above.

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