Amazon, in its ever-growing want to turn out to be a perfect app in India, is checking out a brand new class to influence customers to spend extra time at the buying groceries provider: Function articles.
The American e-commerce massive has quietly introduced “Featured Articles” on its buying groceries app and web site in India that showcases characteristic articles, remark and research on a wide-range of subjects together with politics, governance, leisure, sports activities, industry, finance, well being, health, books and meals. The articles are sourced from a number of huge native media homes and magazines.
A few of these articles are “completely” to be had on Amazon, the corporate says at the web site. To power engagement, Amazon could also be sending notifications to a few Kindle customers.
The newest addition, which used to be noticed and shared with geniushark by way of Himanshu Gupta, comes days after Amazon introduced a unfastened video streaming provider throughout the buying groceries app within the South Asian country.
An Amazon spokesperson showed the brand new characteristic to geniushark, including, “we stay considering growing new and tasty reviews for our consumers and as a part of this endeavour, we now have been checking out a brand new provider that brings articles on other subjects like present affairs, books, industry, leisure, sports activities and way of life among others for readers.”
This isn’t the primary time Amazon has explored integrating some studying subject material to its buying groceries provider in India. In 2018, Amazon India began to characteristic some system evaluations and listicles, sourced from native media homes.