In short: Google Android TV is featured in sensible TVs manufactured by most of the largest OEMs within the trade. Nevertheless, Google TV, the Google-developed launcher that sits on high of the OS, is not as well-known. Google plans to enhance that in 2022, bringing new options and enhancing content material suppliers’ apps.
Director of Product Administration Rob Caruso outlined a few of what we are able to anticipate from the Google TV consumer interface in 2022. He did not make any agency early bulletins, opting to offer a common guideline of Google’s analysis as an alternative.
A number of the new options may very well be associated to health, providing integrations with Google health providers (Google Match, Fitbit) and third-party providers. Caruso additionally talked about improved integration with sensible house controls, much like the brand new options discovered on Android units. Moreover, Google TV customers can even anticipate extra communication apps akin to Zoom and extra free stay TV channels, permitting customers to observe content material even when they do not have an energetic subscription with a content material supplier.
Apart from betting on new options, Google additionally needs to enhance current content material suppliers’ apps, together with Netflix, which nonetheless does not permit customers so as to add films and reveals to Google TV’s watchlist. Caruso promised that “issues will get higher,” however we’ll have to attend and see how issues unfold.
Caruso expects the brand new options and enhancements on content material suppliers’ apps to extend Google TV’s adoption. In the meanwhile, Google has 250 machine companions worldwide, from which seven are a few of the largest TV OEMs within the trade. Nevertheless, most of those use the previous Android TV or customized variations.
“Over time, our guess and need is that the Google TV expertise would be the most well-liked selection for us and our companions that we deploy, however Android TV remains to be on the market and it’s nonetheless being deployed, and it is clearly nonetheless supported,” stated Caruso.
Contemplating the 110 million month-to-month energetic Android TVs worldwide, TCL is probably going the OEM promoting probably the most Google TVs. At CES 2022, the TV producer claims it sells about 10 million Android and Google TVs per yr. That is virtually 10 % of the entire Android TV market. Throughout CES, the corporate additionally introduced its new $10,000 8K Google TV.