Toyota stunned the trade in mid-December when it introduced not one, however 12 upcoming electrical automobiles (EVs). The information (through Toyota) was a welcome revelation to many, together with SlashGear, and marks a little bit of a departure from the corporate’s earlier messaging.
Toyota helped launch the EV market with its Prius household of hybrid vehicles, which the corporate launched in 1997. The Prius shortly established itself as a market chief and continues to be one of the crucial standard hybrid automobiles in the marketplace.
Along with the unique model of the Prius, Toyota additionally producers a plug-in hybrid model, in addition to a bigger and smaller Prius v and Prius c.
Regardless of establishing itself because the hybrid automaker to beat, Toyota has been noticeably absent from the general EV market. In actual fact, the corporate has drawn criticism for spreading anti-EV messaging (through Electrek), and has refused to decide to a timeframe for transitioning its automobile lineup to electrical fashions.
Why We’re Excited About Toyota’s Shift
In view of the corporate’s previous messaging, there are a few causes to be excited by the obvious shift in focus.
Firstly is Toyota’s place because the world’s largest automaker, with the corporate’s automobiles standard around the globe. With out Toyota absolutely engaged within the transfer to EVs, the auto market’s efforts to take action could be severely undermined.
Toyota president Akio Toyoda highlighted the significance of Toyota’s participation, particularly because it pertains to local weather change, in his remarks on the occasion asserting the brand new automobiles.
“I consider that reaching carbon neutrality means realizing a world by which all folks dwelling on this planet proceed to dwell fortunately,” mentioned Mr. Toyoda.
“We wish to assist notice such a world. This has been and can proceed to be Toyota’s want and our mission as a worldwide firm. For that problem, we have to cut back CO2 emissions as a lot as doable, as quickly as doable.”
The second cause we’re enthusiastic about Toyota’s efforts is due to the technological place the corporate is in. Provided that Toyota virtually single-handedly popularized hybrid vehicles and was years forward of its rivals, it stands to cause the corporate will convey the identical technological and engineering benefits to bear within the EV market.
For sure, Toyota’s elevated dedication to EVs is sweet information for the corporate, its prospects, the automotive trade, and the planet — all of which makes us at SlashGear excited in regards to the information.