January 21, 2022

You should purchase an official Xbox Pink Ring of Demise poster for $24.99


In context: In the event you had been a Microsoft fan again within the Xbox 360 period, you probably bear in mind the notorious “Pink Ring of Demise.” When a 360 unit suffered from a {hardware} fault of some type, its energy button LEDs would flip crimson as an alternative of white, and the system would refuse besides. The difficulty is notorious due to how widespread it was — it was not remoted to only a handful of models.

On the time, a Pink Ring of Demise did certainly imply the dying of your console; at the very least, till you may ship it in to be repaired. There have been a handful of at-home fixes you may strive, however the outcomes had been inconsistent, and the strategies doubtful. Once I encountered the Pink Ring myself, I bear in mind discovering one answer that advised wrapping the console in a towel and working it for a number of hours.

Consider it or not, that trick really labored, however just for a day or two (and I in all probability broken my console fairly a bit within the course of).

The Pink Ring of Demise was a PR and monetary catastrophe for Microsoft. It reportedly misplaced the corporate upwards of $1.15 billion to repair because of misplaced gross sales from nervous would-be patrons and restore prices.

Microsoft has since realized its lesson, after all, and we sometimes see fewer catastrophic, widespread {hardware} failures in fashionable Xbox consoles. With the entire dilemma up to now, the corporate hopes to revenue from its errors by means of a newly-launched Pink Ring of Demise poster, obtainable via the Xbox Gear Store.

The poster was launched to commemorate the discharge of “Energy On: The Story of Xbox,” a six-part docuseries obtainable to stream proper now on a number of platforms (together with YouTube) without charge. It seems to be narrated by Cortana voice actor Jen Taylor.

The poster does not throw any curveballs at you: it’s genuinely simply a picture of a Pink Ring-afflicted Xbox 360 Elite energy button, with the textual content “Pink Ring of Demise” emblazoned within the clean area under it. The poster is $24.99 and boasts a barely shiny, “fingerprint resistant” coat. It’s 18×24 inches in dimension, and about 0.25mm thick.

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