In short: Whereas Apple remains to be on high of the smartwatch market within the third quarter of 2021, Google’s Put on OS made a big leap in closing the hole. Evaluation agency Counterpoint Analysis attributes the acquire to Samsung’s current adoption of Put on OS for the Galaxy Watch 4.
On Monday, Counterpoint Analysis revealed market shares for wearable working programs because the first quarter of 2020. Till Q3 2021, Apple’s watchOS has held on to not less than a 28-percent share. Nonetheless, Put on OS surged from 4 p.c in Q2 2021 to 17 p.c in Q3, shortly claiming second place and pushing Apple’s share to 22 p.c.
Counterpoint senior analyst Sujeong Lim pins this completely on Samsung’s change from its personal Tizen OS to Google’s Put on OS for the Galaxy Watch 4. She believes Google could not obtain a lot in wearables by itself.
“It’s because Google managed smartwatch OEMs from customizing the UI, and it was not chosen by them because of its decrease energy effectivity and sluggish response time,” Lim stated.
Counterpoint additionally thinks the delay of Apple Watch Sequence 7 into This autumn 2021 was an element.
When Samsung initially introduced Galaxy Watch 4’s change to Put on OS, it was anticipated to deliver extra software program to the Galaxy Watch and, in flip, broaden the attain of Put on OS. Not solely has Samsung considerably pushed Put on OS’s market share ahead, however the Galaxy Watch 4 additionally achieved quantity two in smartwatch shipments. One other chart from Counterpoint exhibits Samsung’s shipments showing to eat into Huawei’s over the past yr.
Counterpoint’s International Smartwatch Mannequin Tracker additionally exhibits world smartwatch shipments in Q3 elevated 16 p.c general year-over-year. Samsung, specifically, achieved its “highest quarterly shipments.”