December 3, 2021

Qualcomm Snapdragon Is Getting Contemporary New Look And Colours In Daring Rebrand Effort


Qualcomm Snapdragon 8

If you happen to personal an Android system, there is a good probability it is powered by considered one of Qualcomm’s Snapdragon processors. Snapdragon is almost ubiquitous with Android telephones and tablets (with some exceptions, after all), particularly on the excessive finish of the efficiency spectrum. In recognition of this, Qualcomm is embarking on a daring rebrand of Snapdragon from high to backside.

As Qualcomm factors out in a weblog submit, there are greater than 2 billion Snapdragon system customers around the globe. Additionally spectacular is that its Snapdragon Insiders neighborhood spans greater than 3.5 million followers, underscoring a degree of curiosity and model recognition that Qualcomm goals to construct upon.

“As we glance to the longer term and anticipate continued progress throughout platforms, options and
experiences, it’s time to mirror on the daring steps taken to develop Snapdragon into a number one
cross-category know-how model and put together for what’s subsequent. As our viewers grows and
affinity builds, Snapdragon will likely be on the coronary heart of extra units than ever earlier than, inspiring new
followers around the globe,” Qualcomm says.

So what is that this rebrand effort all about? In considerably obscure phrases, Qualcomm says it wants a “greater tent, an extended taking part in subject so to talk,” because it goals to broaden the attraction of Snapdragon “whereas maintaining true to its core.” And what that entails is a mix of creating Snapdragon extra iconic, freshening up the brand’s search for the trendy period, and simplifying its model recognition.

That is type of akin to Intel utilizing totally different Core designations (Core i9, Core i7, and so forth) or the Wi-Fi Alliance pushing Wi-Fi 6 rather than 802.11ax and the such. Whereas neither of these are precisely the identical factor, what Qualcomm is doing is at first separating the Qualcomm and Snapdragon manufacturers. Snapdragon is now a standalone model designation, albeit with “particular ties to the Qualcomm model the place acceptable.” We’ll have to attend and see how precisely that performs out.

Snapdragon can be gaining new colours that characterize efficiency tiers and product classes. They embrace Gold, Snapdragon Crimson, Nickel, Gunmetal, and Midnight. It isn’t but clear what each will characterize, although Qualcomm did say its gold portfolio will encompass solely premium-tier merchandise.

Qualcomm additionally intends to amplify its iconic fireball brand, which is able to present up in new belongings. And it is dropping “5G” from its model nomenclature, noting that 5G connectivity is now a given. Redesigned badges with a “cleaner, fashionable, easy appear and feel” are a part of the rebrand technique too.

Lastly, past the look of the totally different logos Snapdragon is ditching its three-digit naming scheme and adopting a single-digit sequence and technology quantity. This begins with its latest Snapdragon 8-series flagship platform. It isn’t but clear precisely how Qualcomm will separate totally different merchandise inside a sure sequence, however we supposed that will likely be revealed in due time.

What all this in the end means for customers is extra emphasis on the Snapdragon basis that powers so many various units. It may additionally imply that much less savvy customers may need a neater time differentiating between high-end, mid-range, and entry-level merchandise, at the least in principle. The way it performs out, time will inform.

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