December 4, 2021

Motorola makes an sudden comeback within the US at LG’s expense


The smartphone market has been in a state of flux up to now two years or so, and never simply due to the COVID-19 pandemic or the more moderen part provide scarcity. There’s additionally the shift in market leaders due to the absence of sure former giants in that house. Within the US, particularly, that dynamic is producing relatively fascinating figures, ensuing within the return of Motorola and the entry of OnePlus to the nation’s prime 5 because of LG’s exit.

It was solely this 12 months that LG formally bowed out of the rat race referred to as the smartphone market, lastly acknowledging the way it has been bleeding for quarters, even years. Its absence within the international market naturally additionally affected the US, permitting different manufacturers to get better or acquire new floor.

In line with Counterpoint Analysis, OnePlus lastly entered a positive spot within the nation’s prime 5 with a 3% share within the third quarter of 2021. TCL and Alcatel collectively nonetheless occupied the fourth spot, even when its share declined from 6% to five% in comparison with the identical quarter final 12 months. Probably the most stunning winner, nonetheless, is Motorola, largely as a result of it’s now in third place.

Motorola’s title nonetheless has some weight within the US, even when its presence within the smartphone market has dwindled significantly. It hasn’t stopped making telephones, after all, but it surely has been focusing its sources extra on mid-range and funds fashions which are most of the time bought in rising markets. Within the US, that tier has historically been occupied by LG, leaving it ripe for the choosing.

The report names the Moto G line as the corporate’s top-selling fashions, which isn’t stunning for the reason that high-end Moto G100 and Motorola Edge solely launched just lately. Happily for the corporate, it’s reportedly much less affected by the worldwide semiconductor situation, however nobody is ready to escape it fully in the long term. It’s maybe too early for Motorola followers to rejoice, however getting again into the limelight within the US isn’t any small feat.

Motorola has positively been stepping up its efforts to shake off its predominant “mid-range” picture. Though it most likely nonetheless considers these its major markets, the corporate has been taking steps to promote extra premium options, like its ill-named Prepared For characteristic for big screens. This stunning rise to the nation’s coveted third spot isn’t one which Motorola ought to squander, particularly since many manufacturers are solely too joyful to problem it for that place.

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